The SARAS Aajeevika Mela is back, and it’s bigger, brighter, and brimming with the incredible talent of rural women artisans from across India. Organized by the Ministry of Rural Development in partnership with the National Institute of Rural Development and Panchayati Raj (NIRDPR), this vibrant event runs from October 13 to 29, 2024, at the picturesque Leisure Valley Ground, Sector 29, Gurugram. This SARAS Aajeevika Mela 2024 is a must-visit if you’re looking for a perfect blend of rich cultural heritage, handcrafted goods, regional cuisine, and a great cause.
SARAS Aajeevika Mela Highlights
| Details | Information |
|---|---|
| SARAS Aajeevika Mela Dates | October 13 to 29, 2024 |
| SARAS Aajeevika Mela Location | Leisure Valley Ground, Sector 29, Gurugram |
| Saras Mela Gurugram Timings | 10:00 AM to 9:00 PM |
| SARAS Aajeevika Mela Entry | Free |
| SARAS Aajeevika Mela Parking | Free and spacious parking available |
| Special Attractions | Handicrafts, food stalls, live performances, cultural shows |
A Platform for Women’s Empowerment
The Saras Aajeevika Mela 2024 is not just fair; it’s a platform that highlights women’s empowerment. Over 900 rural women artisans from 30 states across India will be participating in this year’s mela, showcasing their incredible craftsmanship and diverse cultural backgrounds. The event is a window into India’s rural heart, promoting self-reliance and creating opportunities for women to display their skills and grow economically.
What to Expect at SARAS Aajeevika Mela 2024
1. Handcrafted Treasures from Across India
Whether you’re a fan of intricate sarees or one-of-a-kind home decor, the SARAS Aajeevika Mela is a paradise for those who appreciate craftsmanship. Here are just a few of the highlights you’ll find:
- Tussar Sarees from Bihar: Renowned for their smooth texture and rich gold tones.
- Bagh Prints from Madhya Pradesh: Hand-block printed fabrics steeped in tradition.
- Patola Sarees from Gujarat: Stunning double-ikat silk sarees, known for their vibrant colors and geometric patterns.
- Katha Sarees from West Bengal: Featuring detailed embroidery and storytelling motifs.
- Chanderi Sarees from Madhya Pradesh: Lightweight, luxurious silk-cotton sarees.
- Rajasthani Prints: Think bold, colorful textiles that embody the spirit of Rajasthan.
- Every product you buy supports a rural artisan and celebrates their journey toward financial independence.
2. Exclusive Offerings from Different States
Each region in India brings unique flavor and culture to the Saras Aajeevika Mela 2024, and you’ll witness that firsthand. Here’s a quick look at what’s in store:
- Himachal Pradesh & Uttarakhand: From woolen clothes to natural food items, the northern states offer products made with care and tradition.
- Karnataka & Andhra Pradesh: Wooden crafts that showcase the artisanal finesse of South India.
- Jammu & Kashmir: Indulge in rich dry fruits and handloom products.
- Jharkhand: Palash products and natural foods, a unique offering from the tribal heart of India.
- Whether you’re picking up something special for yourself or for a loved one, you’ll be taking home more than just a product—you’ll be taking home a piece of India’s diverse heritage.
3. SARAS Food Court: A Culinary Journey Across India
Foodies, rejoice! The SARAS Food Court is an event in itself. With 50 live food stalls from 25 states, you can embark on a culinary journey across India, without even leaving Gurugram. Some of the regional delights you can savor include:
- Rajasthani Kair Sangri-Gatta ki Sabzi: A traditional vegetarian dish from the desert state.
- Bengal’s Fish Curry: A flavor-packed, mustard-laden delicacy.
- Telangana Chicken: Spicy, robust, and packed with flavors unique to the region.
- Bihar’s Litti Chokha: A rustic dish that’s sure to give you a taste of the heartland.
- Punjab’s Sarso Ka Saag and Makki Ki Roti: Classic comfort food from the land of five rivers.
- Whether you’re craving spice, sweetness, or something completely new, the food court has it all. Plus, eating here is not just a treat for your taste buds, but a way to support the women behind these stalls.
4. Cultural Programs & Performances
No fair would be complete without live entertainment, and the SARAS Mela Gurugram 2024 has that covered too. Expect to witness daily cultural programs and performances that showcase India’s rich traditions and folk art forms. From classical dance performances to regional music, the stage at the mela will keep you entertained while you shop, eat, and explore.
Why You Should Visit the SARAS Aajeevika Mela
The SARAS Aajeevika Mela is more than just a shopping experience—it’s a celebration of rural India’s strength, skill, and resilience. By attending, you’re not just buying products; you’re supporting a movement that empowers women, fosters creativity, and bridges the urban-rural divide. It’s a chance to reconnect with India’s roots while enjoying the fruits of its rich, artisanal heritage.
Moreover, the fair offers products at special discounted prices, making it easier for visitors to take home exquisite handcrafted items without breaking the bank. With free entry and ample parking space, this is an accessible event for all
How to Get There
The venue, Leisure Valley Ground, is centrally located in Sector 29, Gurugram, making it easily accessible via road, metro, and public transport. The nearest metro station is IFFCO Chowk, just a short walk away from the Mela in Gurgaon Sector 29. For those driving, ample parking is available, so there’s no need to worry about finding a spot.
